Building your support team: the key roles of VAs and OBMs

When it comes to running and growing your biz, there are two key players that can make a huge difference: the Online Business Manager (OBM) and the Virtual Assistant (VA). Both can really help streamline things and keep your business humming along smoothly. But even though they sound similar, their roles are actually pretty different. Maybe you’re familiar with the concept of a VA (I mean, it’s all in the name!), but an OBM is possibly a new term for you. So I’m here to break down the key roles of VAs and OBMs, so when it comes time to expand your team, you’re able to make an informed decision.

Your administrative go-to

If you’re looking for someone to take over more repetitive tasks and general admin support, then you’ll definitely want to consider hiring a VA. They'll tackle anything from managing your inbox to scheduling meetings to social media to tech set-up. Basically all the day-to-day stuff that needs to get done but eats up your time. This will free you up to focus on the bigger picture - making key decisions, developing new strategies, and working on projects that really move the needle for your business.

Your big-picture strategic partner

OBMs however, take a more big-picture approach. They don't just handle individual tasks, but oversee different parts of your business - operations, team management, project coordination, planning, etc. An OBM is like your right-hand partner, helping align your goals and vision with workable strategies to drive growth. They get involved at a leadership level to steer your business in the right direction.

When your business starts scaling quickly, things can get complex fast. And as the owner, it's easy to get overwhelmed trying to juggle everything yourself. This often leads to burnout and will hurt your business in the long run. An OBM will swoop in to lighten your load so you can focus on high-level strategy and planning. With them overseeing operations, you get to focus on the fun visionary stuff while still having someone make sure things run smoothly.

The sustainable way to scale your business

So while VAs and OBMs both play important roles in supporting you, an OBM is critical if you want to grow your business without sacrificing your sanity! They’ll help you scale sustainably so you don't have to choose between your business thriving and your personal well-being. If you're ready to take your business to the next level without working yourself to death, an OBM is your ticket to making that happen.

If you’re poised to scale your business, then click here to book a no cost, no commitment discovery call. We'll get into the nitty gritty of your biz, chat about your goals and look at how I can help get you there as your OBM.